Hey, hey interior designers and design bloggers, have you noticed that blog traffic beginning to dip this last month?
Did you read this post about how this is normal for this time of year and not to worry…..they’ll be back???
This is a trend for many blogs during May and June. The stats begin to look kinda depressing.
People are distracted. They’re getting ready to go on vacation, they are busy ending the school year. The kids are about to be home full time and need attention, etc.
So, I’m here to help you get through these summer months today. I’m combining this month with the next two here for 3 of my top ideas for generating traffic to your blog during the summer.
3 Blogpost Content Ideas For Summer
Content Idea #1 - Summer tours and vacation inspiration
Do you have any beautiful vacations lined up for summer? Are you going to any open houses or showhouses? Any special parties that will be decorated up with pretty buffet tables or decor? Will you be staying in any fun hotels or Airbnbs?
These are all opportunities for inspiration and a few great iPhone photos to share with your readers on down the road.
I attended the ASID showhouse one summer here, locally, and made three beautiful posts from that home tour.
I attended the Southern Living Showhouse a few years ago and did a couple of posts on that home too, one that is having a field day on Pinterest now, by the way, because of those darling bunk beds. :-)
I have one blogger friend, Mary Ann Pickett of Classic Casual Home, that entertains a lot and her friends do to. She’s always sharing special table decor, meals, parties and events like baby showers, weddings, birthday dinners, etc. that have lovely settings. She also might throw in a recipe or two.
She always focuses mainly on decor, which I appreciate. Here’s one of the posts where she features a lunch she hosted, for friends.
This is a fun way to showcase your friends’ talents as a hostess, if you go to their home. Of course, ask if you can post the pics and then send them the link so they can share with their friends.
A blog is not just for sharing your work, but for sharing the work of others.
I always look for interesting places to stay when I go away.
This month I’m heading to Napa to an event with SKS Appliances and afterward I’m going to spend time with my family in a gorgeous Airbnb in Sonoma.
You can bet I selected this house because I wanted some cool pics to share with my readers on down the road. :-)
Content Idea #2 - Round Ups
Once you start getting a body of work, it is a good idea to go back and remind your readers of your older projects or other spaces you’ve worked on, even if you presented them before.
I shared this tip in my April blogpost ideas post, but summer is a great time to do this again.
I recently did a white paint color post, where I shared some of my favorite whites. These posts use your own photos (yay!) and you can link back to the original post about the project to get people linking around your site.
It’s great for pinning, you can make a pin with text overlay on one of the images and use the number of examples you are sharing if you can in the title. Odd numbers are supposed to be great in blogpost titles.
Here are a few more examples of round ups.
Content Idea #3 - Get ready for fall projects
Of course, if you are looking to get yourself booked for fall, share some tips on how to prepare for fall projects or tips on when to start a fall project.
Since a lot of people call in August to ramp up for projects they want done before Christmas, remind them that they really need to start now if they want things done by the holidays.
You can share some in-progress remodeling shots to remind them of the mess they have to go through before they get to the end result and show how it is better to start sooner than later.
So, get busy and write this summer!
Keep your blog going and don’t completely drop the ball.
It will reward you in the long run!
Next post will be 3 tips on how to skip a few posts in the summer and still remain consistent. ;-)
Pin this post to Pinterest for me, would you? Thank you, much!