Did you start off the year blogging with good intentions and habits only to be feeling a lull right now?
Are you into the thick of it with your projects and can’t find the time to put out a post, let alone do it on a consistent basis?
Maybe you need a few ideas for some content that is short, sweet and EASY to upload. Something that will still bring value to your readers and attract even more eyeballs to your blog?
I have a few suggestions. Successful posts don’t all have to be long and tedious. These suggestions below can be pretty easy to share any time of the year and are good to throw into the mix.
Design Blogging Meet Ups
Before I get into my fast and easy blogpost ideas for March, I want to share info about two round tables I’m doing in the next two weeks.
KBIS Round Table
The first one is at KBIS in Vegas, to be held at the Modenus Talks Lounge at 2:00 pm Tuesday. It’s a small round table, around 6 -12 people. I’ll be sharing some tips and ideas at the start, but this is really all about your questions and discussion.
Email me here to be part of that table.
Design Bloggers Conference Mentoring Session
The second is at Design Influencers Conference in Atlanta, on Monday and Tuesday, Feb 7:30 to 8:30 am. You can get location info at registration. I’ll be participating in this session with Deborah Von Donop (DVD Interior Design) and Jana Phipps (Trim Queen), so you should get several points of view with any questions you may have. Monday is now fully booked (12 people) so we are taking sign ups for Tuesday.
(Sign up for this session is at the bottom of this post.)
March Blogging Content Ideas
Okay, so I promised you fast and easy, right?
The most important thing to remember here is that it is good to share some significant point that people are needing help with. You need to shed light on a problem and solve it, succinctly.
We all think we need these big, epic posts that solve the design world’s problems and address every issue known to man……not true.
As long as you are solving ONE issue, that’s all you need to present. And getting super specific is better for SEO too.
These posts rarely take me more than 2 hours, but I might go in and touch up or polish it a bit, so I would say 2-3.
And by the way, this IS marketing, so you can write off your time spent as that.
1. Post About A Small Part Of A Project
This post, linked below, about a wine bar remodel was really quick and easy for me to share back on December 22nd.
I didn’t want to share a major room at that time, because everyone is busy getting ready for Christmas and I was busy too.
HOWEVER, I want to be consistent, and not just consistent for consistent’s sake, but I wanted to bring value to my readers and give them a reason to open that email.
So, I shared this.
When you share a small corner of a project that solved a big problem for a homeowner and you have some nice images, both before and after, it is quite easy to create a post.
You’re the designer.
You know the rationale behind why you did what you did. You know the problem that you were presented with.
Spelling that out for a reader should be exactly like presenting your idea to the homeowner. You likely had some visuals even created when you presented, to explain your idea. No?
(Probably better than mine, but hey…..even a rough sketch shows thought process and skill nonetheless.)
What does this mean? That it should be easy to write this……like it is rolling off your tongue.
Typically, these are easy for me and my readers love it. They feel like they are part of my design process AND it shares my expertise and skill better than just showing the pics.
One thing I learned a long time ago and it has been firmly reinforced by watching the successful blog of McGee & Co……
… breaking up a project reveal into rooms or sections when sharing it with your readers creates just the right size of digestible design content.
I’d rather get all in deep and show how I arrived at a solution (after all, we are problem solvers) on one specific area or aspect, than go really broad, most of the time.
These posts typically take 2 - 3 hours. (The biggest time suck of any post for me is image management and SEO, but I’ll get into more about that in another post.)
Here is that one big project that I broke up into 5 blogposts. At the bottom of each of my posts, are links to the others too, to get people linking around if they happened to come to one of these via Pinterest.
2. Share a typical consultation (with permission, of course).
One of the most appealing things we do as designers is solve problems. That’s why people come to us.
I started sharing some of my Designed in a Click consultations a few years ago because honestly, I felt I was drying up on content creation.
Plus, this is really just the same idea as sharing a before and after of a big project, just highly focused on a specific question…..again, very digestible.
Typically, these don’t have great images.
My consultations via email come from all over the world, so I can only choose from images that people send me, which might not be that great.
Also, I only choose ones that frame out that service the best way possible because really, that blogpost is basically just a sales tool for that service. :-)
9 times out of 10, after I post one of these, I will get a few purchases afterward.
Here’s one of my most recent ones which got a high open rate with my email list.
Not only do I have a disclaimer at the check out of that service that says if they purchase that they are allowing me to share on my blog if I so choose, BUT I also ask the homeowner in an email after I complete the service.
The great thing for me about publishing these consultations, is that I have basically written up the whole thing already in the post I sent out to the client. I just have to upload the images, write out the commentary (sometimes I even just copy and paste from the email I’ve sent to my client), tag and title as necessary.
Here’s another consultation I shared, this one from an in-person consult in someone’s home. I actually thought she had done something unique (a long forgotten trick) that I wanted to share with my readers.
Again, I asked her if I could share it on my blog.
3. Share job site pics
When all other ideas are failing me and I need something fast…I do sneak peeks of projects.
(And please don’t spell peek, PEAK. It’s so easy to make that grammatical mistake because you just spelled SNEAK, but don’t. Especially in a title where you can’t go back and change it. :-)
Of course, you can title it anything, but I call these “SNEAK PEEKS - ……….” because when they get pinned to Pinterest, my rich pin shows the post title and it is kind of intriguing over there. Right?
(GEEZE, I’m spilling the goods for y’all here. :-)
So, these are basically just job site visits. How easy is that? Sometimes I show before pics, sometimes sketches or prelim drawings, whatever I have time to do.
These are kind of like filler posts for me, but because it is interesting to my audience to get a look behind the scenes, because I’m sharing original content, because my skills are basically seen in action, they are typically quite successful with my email list when I send it out.
These posts also kind of whet their appetite for what is to come, so that they will stay tuned.
So, these might take awhile to compose and post, depending on how many images I have, but the content is super easy to come up with because it is just a report, basically.
Here’s a few examples.
Okay, that was a lot, right?
Now, basic rules of blogging state that I need to break up all the text with images, headers, etc.
I’m not worrying so much about that in this blog because I figure if you’re reading this, you are in it for the info and that’s what I am focusing on here too.
So, don’t do as I do here on this blog…….go to my main blog and do like that. :-)
And pin this to Pinterest for me too, kay?