I think one of the biggest problems that many interior designers who write a blog have, is coming up with titles.
I know how hard it is to write a good title.
After blogging for years, I still have a tendency to whip out some bad ones without carefully thinking them through and I definitely have a lot that could be improved upon. I am no SEO or keyword expert.
However, there is one big flashing main concept I’d like to share that I hope you will take away from this post today.
Because, to work hard on your content, to take the time, effort and care to post on a blog with the intent of helping your site’s SEO and allowing you to reach potential clients and have something like a bad title completely negate all that work, would be heartbreaking.
So here’s the big takeaway that I see a lot of folks missing…
…. No one is going to find you or your blogpost and it is not going to help your site at all if you don’t blatantly share something in the title that your content is about.
I’m talking about vague blogpost titles.
I see them everywhere.
“Five Friday Links”
"What I Am Working On Now"
"I Am Obsessed With These Finds"
"It's All In The Details"
(I made those up, but you get the picture, right?)
Do any of those titles say anything about interior design? Do they identify that your blog is about design? Do they indicate you have a design business in any way?
If you were looking for some design tips, some good remodeling ideas, a designer for your project, or a few great product sources out on the internet, would you get anything from those titles that would indicate that blogpost might be full of the type of information you are searching for?
And neither does Google.
So, you don’t have to worry about the homeowner who might be searching for a designer finding you, because Google won’t be showing your post in their results anyway. :-(
Hopefully, you are not just writing about random stuff that doesn’t help you achieve your goals.
A design blog can vary a lot with the type of content it can share, but hopefully your content aligns with your goals of attracting design clients, becoming a known source for design knowledge and expertise, or proving that you might have what it takes to become a respected professional in your field (insert any other goal you may have).
Hopefully you are writing content that is interior design related somehow. Because if you aren't, that would really confuse Google wouldn’t it?
(I'm kind of assuming if you are reading this, then you are a designer. :-)
I have a whole blogpost coming about how your content should be fairly consistent with its topics so that Google can see your blog as an authority of something. If you pick a bunch of random things to write about most of the time, then you won’t be showing Google you have any authority on any topic for them to consider your blog for their results.
However, today, I want to talk about trying to just simply state the obvious in a blogpost title.
You don’t NEED to be an expert copywriter to come up with killer titles that Google will eventually love.
The main thing you need to do is communicate your topic.
You need a keyword or phrase that will show Google what your content is about.
A Good Title for your writing Used To not Be So Important
So, I'm sure you're thinking about what you learned back in school when writing papers or stories. The titles just needed to catch someone's attention, like when you were standing in front of the class with your book report in hand.
They didn't really need to have specific words to relate meaning.
Matter of fact, the more you could be mysterious about the topic, maybe the better, right? I mean, having a piece of writing "found" was not even really a purpose of a title.
That same argument can be made for your email list. You don't really need keywords or direct announcements about the content for an email list that has elected to get your emails and (hopefully) wants to hear from you.
You really just need to get their eyeballs at first. Right? And you can get that with innuendo and undertone. It isn't necessary to state the obvious because your content is being served up specifically to someone who already supposedly wants it.
Someone who kinda already knows what they will get or loves you so much that they'll take anything you dish out.
However, if you are going for the long term, and you should be most of the time, if you want your evergreen post to be clicked on years from now by perfect strangers on the internet, then you need to have titles that give some indication of what the content is about.
Let's Look At Some Good Examples Of Blogpost Titles
I was trying to figure out how to get this point across effectively the other night when flipping through some tv shows. I decided to go through the TED Talk channel to just surf for something to watch.
I was scrolling through the menu and I began noticing that each and every single episode had a title that did not confuse, wasn’t cutesy, and told exactly what the talk was all about. It was super obvious what the content was going to be from the title.
I’ll share a few here.
“Why art thrives at Burning Man”
“How cancer cells communicate - and how we can slow them down”
“You may be accidentally investing in cigarette companies”
“How urban sports can preserve history and build community”
"The surprising link between stress and memory"
“How women in rural India turned courage into capital”
“How to train employees to have difficult conversations”
“Don’t fail fast - fail mindfully”
“How China is (and isn’t) fighting pollution and climate change”
(By the way, come back and see that last one, he’s one of my favorite graphic artists and very relevant to design. :-)
Now, you tell me.
Can you easily identify exactly what each of those episodes is about?
And you can bet that the TED organization, after spending time and money coaching and prepping each of their speakers (up to a year in advance) before they put them in front of an audience, on camera, is going to make sure to generate a title that will target and pique interest in someone looking for that type of information on the internet.
If this approach is good enough for TED Talks, why isn’t it good enough for design bloggers?
Let’s be obvious. Let’s stop pussy footing around.
Let’s try NOT to put up a roadblock in front of all our blogging hard work and effort.
Let's stop being vague with our titles.
PS: And if I see one more blogpost, instagram post or anything on the internet titled "It's all in the details", I think I will keel over! There are only about a jillion other pieces of content labeled as such out on the internet! You will never win that one!