Want to know the real magic for creating interior design content that rises to the top of a Google search query? It is pretty freaking basic, actually.
Just yesterday received an email newsletter from Upwork, a website for connecting freelancers with end users who need creative web services. They have lots of web designers, copywriters and creative types and so their newsletter was filled with info for people who would be looking for those services.
This tips article, full of real SEO truths, caught my eye....
.....and I didn't even have to pay for it! ;-)
Here's the section that stood out for me.
"What Google found was that users seek experiences with sites that share comprehensive, well-written information with modern styling and simple navigation. These types of domains have become known as authority websites and it should be every site owner’s goal to fall into this category. The easiest way to accomplish this task is by providing unique, in-depth content that directly focuses on topics users are actively searching for." Upwork, Keith Koons
I know, they make it sound so simple. However, it is really true.
Do you know how I know?
Because most of my top blogposts are posts that answer everyday questions in interior design. In each of them, I basically took a question that someone asked me in my every day work and made it the title of the blogpost.
Now, I'm not saying I did this all by myself. I had someone helping me with my blog and I have to give him credit here. However, this content, these ideas, were mine, taken from my work. I knew these questions were out there.
He really sort of didn't believe in what most people consider SEO, because what works today might not work tomorrow and everything just changes constantly.
Instead, he believed in rich content.
I have to say, it worked.
Let's go back to the Upwork article.
"....... users seek experiences with sites that share comprehensive, well-written information with modern styling and simple navigation." Upwork, Keith Koons
Do you know why I answer a lot of those somewhat tedious and personal homeowner design questions in the comments on those blogposts I linked to above?
Because it creates a user "experience" on my blog. It creates more information that builds on that topic, it adds fresh content continuously, it shows Google that people are finding my site informative and authoritative.
And that....is gold.