Hi Y’all! I’m popping in today to share a great source with you and the problem I was having with my website that had me searching for the solution.
You all know I’m active on Pinterest and the reason why is because a little over half of my traffic comes from Pinterest. It’s a great way to get a blogpost going out on the internet and show Google that your site is a resource to be counted on for information and authority.
The way my website was being pinned to Pinterest was becoming an issue
I have written about some best practices for Pinterest here, this was basically the talk I gave at a recent Design Hounds event in Napa. This is a good basic study in what to do to stop wasting your time on Pinterest and how to make it start working for you.
Pinterest is, hands down, the best way to build long term traffic to your site.
So, as you level up in the world of online marketing, you start to hone in on the nuances and subtleties that can really make a difference in your results.
This issue I was having was actually hurting me with the Pinterest algorithm, I think, so I really wanted it fixed and could not figure out how to do it on my Squarespace site.
I say, I think, because, how can you really know when it comes to their algorithms?
However, what was happening when people pinned from my site was definitely something that Pinterest doesn’t like (according to everything I’ve read and studied), and there are definitely articles and posts written about how to remedy the situation.
Here’s what was happening.
Sometimes people just save all your pins when they come to your site. They just use the SAVE button you have (hopefully) installed and pin all the images that are available in one fell swoop.
I mean, that is GREAT! I love that!
However, I didn’t love it when some of my sidebar images were popping up there too, in the images served up to pin. :-(
Pinterest Loves Your Pins To Match Your Content
Here’s the deal. Pinterest wants your blogpost content to match your blog title to match your image for best SEO and for best results in their Search.
(I mean, DUH, but you have no idea how easy it is to get this wrong if you aren’t intentional.)
So, when people were pinning an image from my sidebar like the ones below, from a blogpost with a title and content that didn’t relate, then that was not good.
When I would look through the “Activity” feed on my Pinterest account, that’s the feed that shows what everyone is pinning from your site (very handy to check that out now and then), here’s what was showing up.
Here’s a Pinterest expert that I follow, and she posted how to solve this dilemma on a Wordpress site.
I could find ways to do this for Wordpress, but not for Squarespace. And I tried contacting some Squarespace developers and no one was interested in helping me with this one little thing.:-(
So, I remembered Jennifer Sanjines, who I met this past spring at the Design Influencer’s Conference. She designs Squarespace websites for interior designers.
After contacting her, she applied some code to the sidebar section so that those images would not come up as an option to pin and it is working great!
Here is a link to her site. She can help you with updates to your Squarespace site or build you a new one!
Tell her I sent you, would ya? :-)
Need some help getting your content on Pinterest effectively?
Tailwind helps me organize my Pinterest activity really well. Pinterest would not bring me so much traffic if I did not use Tailwind.
Here’s my affiliate link to sign up, if you don’t have it. It’s no additional cost to you if you use this link and it renders me a small percentage. :-)