A recent remodel / furnishings project finally completed after long lead times and slow shipping from the past year. One of those mirrors came in broken, three times!!! carlaaston.com

My Interior Design Business Slow Pivot

August 13, 2021 in Business, Blogging, Passive Income

You haven’t heard from me in a while and I thought I’d check in and share a bit about my interior design business pivot, in case you happen to be considering a pivot too.

This candid podcast interview gave me tremendous insight into my own brand and future!

This Candid Interview Gave Me Tremendous Insight Into My Own Brand And Future

November 15, 2020 in Business, Social Media, Marketing

I listened to a bunch of podcasts this weekend and this one stood out and helped me see my own brand and future so vividly! As I think all designers struggle with direction and goals for their business, like I do sometimes, I couldn’t wait to share it with all of you.

My one-time interior design consultations “how-to” guide is full of extra first-hand details and insider info that you won’t see in any other guide out there!

MY NEW BOOK! 'Interior Design Consulting: How to Provide In-Home & Virtual One-Off Consultations In Addition to Full-Service Offerings'

July 19, 2020 in Design Process, Business, Attracting Clients, Marketing

I know some of you have purchased this guide I put out several years ago. Thank you so much for that! I hope it helped you in formulating some remote and in-person one-time consultations for yourself!

If you haven’t purchased, I’m presenting it here again, because so many are seeking remote or online ways to do business now. And guess what, you DON’T have to ZOOM! In fact, the more removed I am from the person I am providing this service for, the better. And that is something we are all trying to do these days, right?

Well, although the information within this guide is the same as what I’ve shared before, sans a few minor updates, it has been reformatted for a simpler, and more easy to read style. So, if you haven’t purchased and are interested in how to reach out to an average, ordinary person who just needs a little help with a project, in a way that can limit your involvement appropriately and still make it profitable, then you might be interested in reading more specifics in this post. :-)

Lean In To What's Working - My New Mantra For 2020 And Beyond

February 14, 2020 in Marketing, Business, Blogging, Passive Income, Social Media

Today, I’m going to share some seemingly small tweaks I made in my website that are rendering a lot of success, all because I noticed and acknowledged something, with the help of some advisers. I leaned into what was working, tweaked it a bit, and now it is working much, much better for me. :-)