Every business consultant and marketing guru out there is chanting the same thing and has been for a long time.
Every book, blog, website, article written giving advice to creative business owners cannot stress this enough:
“You have to find your niche”, they say.
A specialty. Something YOU can be known for. Something YOU can become the #1 authority on.
“Because it’s much easier to be the big fish if you’re swimming in a small pond.”
Hmmm... But is it really?
Yes, I know this. I’ve been told this. I’ve thought about it.
But I can’t seem to narrow things down.
I can’t seem to limit myself.
I can’t seem to choose.
Now it seems the same people who are chanting this niche-thing aren’t really practicing it themselves.
Have you noticed this too?
Have you noticed that the same people who say you must specialize are, in fact, involving themselves in a number of various business ventures?
Doesn't it seem a little funny that they don't practice what they preach?
I must say: It does make me wonder.
It makes me wonder what the true nature of specialization really is, and how it can set limits on creative people.
I mean, isn't a truly creative person one who needs to explore?
I know I do.
I love to try new ideas - without them, I'd never discover new opportunities or find any real satisfaction in what I do.
I mean... If I had to do the same type of project over and over, and could only be inspired by one niche, one style, my head would explode!
Every successful creative person out there is addicted to experimenting with new things and to NOT being stuck in a rut, because successful creative people don’t stay still.
They reinvent themselves. They redefine their goals. They move - in lots of different directions.
What do YOU think?
Am I wrong here?
Do you solely specialize in one niche? If so, how is it working for you?
"[For] a lot of artists, genres make them feel comfortable."
"I like not labeling myself or my thought processes." -- Will.i.am