THIS seems to be the new mantra for creative and service businesses:
“But this isn’t my business model.”
I hear it everywhere I go.
Everyone in business has a “business model” that a customer must fit into.
My drapery installer doesn’t work before 10:30 am.
My workroom doesn’t work on Fridays.
One of the contractors I recently had price out a project would not release any of his figures on the project until he met face-to-face with the husband: the decision maker. And guess what...
He never got the chance to present.
I mean, I UNDERSTAND. Really, I totally do.
It’s about creating boundaries so you don’t get taken advantage of. And, as I’m sure many of you out there know, and may have even experienced...
In creative businesses, that happens a lot.
I have one too: a business model.
And it, like many others, can be set in its ways.
To work with me, you have to have patience and appreciate the art of interior design. (You've got to have some criteria for developing your clientele.)
As American businesses, aren't we taking this a bit too far?
Building our boundaries, setting our parameters, and establishing our unbreakable rules. Are we honing our creative businesses into such specialized avenues that we miss out on profitable opportunities?
Do we REALLY know EXACTLY what avenue makes us soooo much money that we never have to venture outside of our comfort zones?
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Isn't this just a hair away from manufacturing?
From building a product that is one-size-fits-the-“ideal-customer” and that's all you're going to worry about?
Maybe that’s the way America is headed. Maybe that’s what America wants.
After all, Walmart is king. Price point is everything. And one-size-fits-all is ever so easy to produce. So that has to be where the money is, right?
With all that being said...
Isn’t siphoning your business model into a very specific specialization that all of your clients/customers absolutely must fit into, almost like ... well ... selling them a product?
A product that you made a long time ago, purposely designed in such a way that you can repeatedly churn it out, time and time again, without much effort? You take it out, fluff it around the edges, and hand it out again. That's the definition of manufacturing a product, isn't it?
Where’s the creativity in that? Where’s the custom? Where’s the unique and the special? Where is something tailor-made?
Has the line between problem and solution been boiled down to one formula that can satisfy everyone’s so-called similar situation?
Are boundaries sooo important to keep that opportunities are missed? That the fun is gone? That we are bereft of creativity and boundless enthusiasm?
What do you think?
BUT, before you reflect, read this article: Clients vs. Customers | By Seth Godin