"So" and "Anyway...." (Eyeroll.)
So, ahem......I did have fun though. And at least it wasn't "like". Right???
Is "so" the over-50-year-old's version of "like"???? I hope not!
I'm sharing my fun podcast interview that I had with LuAnn Nigara today, just below. We chatted about design biz and blogging and geeze, she's just so warm and engaging, she reminds me of a female Jimmy Fallon.
Those of you that know her, am I right?
The perfect host.
Sooooooo, (I'm going to be annoying you with that word forever now) I would like to add a few things to elaborate a bit on this podcast, where we discussed business and blogging.
First of all, a few notes about blogging.
Some say blogging is dead. Some say that people stay on social media platforms and don't want to click through to blogs anymore. They want to have their conversations on social media.
All you have to do is look the success of Laurel Bern and realize that her blog is definitely not dead. She said, in her talk at Design Blogger's Conference last year, and she is right IMO, is that you have to be interesting.
You have to pique their interest and do something different. You have to shake things up. You have to create remarkable headlines with vital, engaging content, if you want to make it these days. You have to make it worthwhile for your reader to click over to you site and read what you have to say because there is so much noisy content out there these days, there is lots of competition.
Now, I'm not saying you have to be click bait-ish. I'm saying you have to be true to yourself and not be afraid to say what you mean. You have to be helpful. You have to solve a problem. You have to not be a waste of someone's time.
The guy that helped me build my blog (I discuss our work together some with LuAnn in this podcast), recently insinuated in a convo with me that I was, well.......a bit boring. That I wasn't interesting enough.
That one hurt. Especially coming from him, since he helped me create all this. However, I probably needed to hear that. I've become acutely aware now of what you, my readers, might be interested in, what you might want to read about, what you might want to learn.
I hope I am improving. :-)
Secondly, as LuAnn also mentions in the podcast....
.....you can have a successful business without becoming a big design blogger. You can have a small blog that really just touches on your work, things you learn, job site visits, shopping you do for clients, design industry news and shows, etc.
You can share, in a smaller way, interesting tidbits that might help potential clients learn more about you and how you work. It can be a newsletter of sorts.
The reason I'm expressing this is because we both talk about having goals when you start a business or a blog. You need to understand where you want to go so you can plot a path.
You also have to understand what you enjoy doing, where your strengths are, and then, do people want to be part of that? Is it something people want to read, hear, buy? Is there a "demand" or a market for what you want to do?
- I blog because I enjoy blogging. I like writing in short, sweet, succinct segments because my attention span won't hold on for long, drawn out passages. I think my brain was made for blogging.
- I do small bite-size consultations because I like exercising my creative skills in short bursts and then walking away, no strings attached.
- I like large, long projects because I love creating significant, memorable work for people to enjoy living in.
If you are a designer, designer wannabe, or someone who wants to start a design blog, this podcast is for you.
SOOOOOOO, you'll have to excuse my public speaking abilities. I'm a designer and a writer, not a speaker. :-)
BTW, I do understand a teeny tiny bit about SEO and am aware of my crappy blogpost headline above with keywords at the end of the title, just so you know I know. (I was going for interesting this time.)
If you want the link to the guy who gave me the virtual slap in the face about my writing and helped me build my blog and brand, Brad Williamson, then you can check out his site right here. He really helped me a lot and I'm grateful for his work.
And now.....on with the show!
These downloadable pdf ebook guides were mentioned in the podcast. Get yours by clicking through, below.